The Massachusetts Department of Transportation recently launched its third annual National Work Zone Awareness Week or NWZAW billboard design contest – a competition exclusively for Massachusetts college students.
[Above image by MassDOT]
The yearly NWZAW event emphasizes the importance of roadway work zone safety to prevent work zone crashes and the resulting fatalities and injuries.
MassDOT noted that the theme for the 2025 NWZAW campaign – to be held April 21-25 and spearheaded by the North Carolina Department of Transportation – is “Respect the zone so we all get home,” emphasizing the shared responsibility of drivers to follow traffic laws, reduce speed, and stay alert in roadway work zones.
The agency noted its billboard contest aims to raise awareness of work zone safety and encourage drivers to exercise caution when passing through active construction and maintenance projects.
MassDOT added that this contest is open to all students who are currently enrolled in Massachusetts colleges. The contest ends on April 11, and the winning designs will be announced on May 6 during the 2025 MassDOT Transportation Innovation Conference.
The top three designs will also be displayed on a series of digital billboards along the highways statewide throughout the 2025 construction season, with the winning designers receiving scholarships generously provided by the Construction Industries of Massachusetts organization and the Massachusetts Aggregate and Asphalt Pavement Association.
“MassDOT is excited to invite submissions for our third annual National Work Zone Awareness Week billboard contest,” said Monica Tibbits-Nutt, MassDOT secretary and CEO, in a statement. “Innovative designs and impactful messaging are a creative way to engage the public and reinforce the importance of keeping our construction crews safe.”
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