TxDOT Unveils Augmented Reality-Based Driving Game

The Texas Department of Transportation has launched a new web-based augmented reality game called “Dart Those Distractions” to increase awareness about the dangers of distracted driving among Texas motorists in an “interactive, engaging way that resonates with all ages.”

[Above photo by TxDOT.]

The agency noted that about one in five crashes on Texas roads are caused by distracted driving and that game is a component of its broader #EndTheStreakTX social media and word-of-mouth campaign that encourages drivers to make safer choices while behind the wheel, such as wearing a seat belt, driving the speed limit, never texting and driving and never driving under the influence of alcohol or other drugs.

“Every driver and every passenger can be impacted by distracted driving and one death is one too many,” explained James Bass, TxDOT’s director, in a statement. “We are doing all we can to make sure every Texan knows the dangers of driving distracted. Distracted driving crashes are preventable and we hope this new AR game will help drivers realize there are more dangers than just your cell phone in the car.”

The agency added that its web-based game – “inspired” by a “classic carnival contest” – features players throwing darts over a car windshield to hit balloons symbolizing driving distractions like eating, programming music or navigation, and “self-grooming” such as brushing one’s hair. It can be played on any smartphone or tablet by visiting www.dartthosedistractions.com or players can visit the website on a desktop computer to access the game through a Quick Response or QR code.

TxDOT added that it will promote the game as part of its “Heads up, Texas” campaign via social media, social influencers, and digital advertising

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