North Dakota Celebrates State Highway Map Centennial

The North Dakota Department of Transportation is one of several state agencies participating in a new tourism and marketing campaign tied to the 100th anniversary edition of the North Dakota state highway map.

[Above photo by the North Dakota DOT]

The 2023 campaign builds off “image and advertising effectiveness” research that took place in 2022. The campaign, called “Hello,” builds on feedback showing that North Dakota defies expectations with its vast outdoors, exciting events and cities, friendly people and affordability.

Gov. Burgum. Photo via the North Dakota Governor’s Office.

Governor Doug Burgum (R) said the campaign’s messaging conveys a warm welcome to potential visitors and provides “a sense of our genuine hospitality, energetic vibe, and invitation to take a road trip” to explore famous state landmarks – such as the Theodore Roosevelt National Park – among many other tourism attractions.

“Tourism marketing is critical to improving the awareness of our state,” the governor said in a statement. “This new campaign highlights our citizens’ friendly nature while showcasing our must-see activities available across the state. Increasing awareness of all North Dakota has to offer not only attracts visitors but also elevates our state as a potential new home for workers, businesses and families.”

Ron Henke. Photo by the North Dakota DOT.

“We’re excited to partner with the [North Dakota Department of] Commerce to launch the 100th anniversary edition of the state highway map,” added North Dakota DOT Director Ron Henke. “The map features additional roads, areas of interest and QR codes to help the public take full advantage of all North Dakota has to offer.”

The 100th anniversary map – which the agency began helping distribute this February – features QR codes for easier access detailed information about various North Dakota locations.

Photo by the North Dakota DOT

North Dakota’s $3.1 million 2023 tourism and marketing strategy will continue to include a media mix of print, out-of-home, digital, social, sponsorships and video as well as two new travel guides.

The 2023 edition of the “Travel Guide” features beautiful imagery, refreshed itineraries and easy-to-find information to inspire and motivate visitors to experience North Dakota’s outdoor adventures, history and culture, while promoting attractions, events and places to stay.

Back for 2023 is the “Hunting and Fishing Guide,” which includes guides and outfitter listings, resources for anglers and hunters, areas to hunt and fish, regulation highlights, license information and more.

Some 275,000 of those travel guides and 40,000 hunting and fishing guides are being distributed by mail as well as in visitor centers and highway rest areas, plus other events.

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