NJ TRANSIT Campaign Seeks to Prep Riders for Disruptions

A new public outreach campaign launched by NJ TRANSIT seeks to help its ridership prepare for and handle a wide variety of travel “disruptions.”

[Above photo by NJ TRANSIT]

Entitled “Know Your ABCs,” the campaign encourages NJ TRANSIT customers to be familiar with their “alternates, backups and contingencies” should there be a disruption to their usual mode of travel.

For example, if a customer normally takes the train from Penn Station New York to New Jersey, they are encouraged to also know which bus routes from the Port Authority Bus Terminal in New York could be an alternative to, or near, their home station, the agency said.

“Over the past several years NJ TRANSIT has been working diligently to improve the reliability of the system through numerous major capital improvements,” explained Diane Gutierrez-Scaccetti, commissioner of the New Jersey Department of Transportation and chair of the NJ TRANSIT board of directors, in a statement.

“But it’s always good for our customers to be aware of a plan B and to practice that alternate route should they need to utilize it,” she said

“While, thankfully, major service disruptions are an infrequent occurrence, the ‘Know Your ABCs’ campaign empowers customers to proactively navigate an unplanned disruption to their commute,” added NJ TRANSIT President & CEO Kevin Corbett. “We want our customers to be familiar with all of the alternatives that New Jersey’s extensive transportation network offers.”

He noted that NJ TRANSIT will see messaging on posters and signs onboard buses and trains and inside stations, as well as on social media, encouraging them to “Know Your ABCs.”

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