At a media event held at the Indianapolis Motor Speedway, Governor Eric Holcomb (R), the Indiana Destination Development Corporation or IDDC, and the Indiana Department of Transportation unveiled “welcome” interstate signage that will be installed on highways statewide.
[Above photo by INDOT]
“This statewide project is an effort made through both the IDDC and INDOT to display and amplify the Hoosier state’s hospitality to our visitors,” the governor said in a statement. “We are proud to begin this project in three key locations throughout the state, with the vision of all of Indiana’s entryways featuring the ‘IN’ Indiana logo as a welcome to the Hoosier state.”
INDOT will have installed 19 interstate signs reading “More to Discover IN Indiana” by May 26, before the influx of visitors attending the Indianapolis 500 Formula One. By the end of June, INDOT plans to have installed 57 more entry signs along non-interstate routes.
[Editor’s note: As an aside, the short video below provides an insider look at INDOT’s signs shop, which produces smaller signage for the state’s highways.]
IDDC oversaw the creation of “IN” Indiana to increase awareness and perception of Indiana as a place to visit, work, and live. “These initiatives showcase the state’s commitment to tourism and economic growth, highlighting the importance of providing an enhanced travel experience for our visitors,” said IDDC Secretary and CEO Elaine Bedel. “We are thrilled to extend the reach of the IN Indiana campaign throughout the entire state. Tourists and residents will have a warm Indiana welcome whenever they cross our state borders.”
INDOT Commissioner Mike Smith also announced updates planned for welcome centers statewide at the media event; unveiling visual renderings of the new Clear Creek Welcome Center near Terre Haute. With more than $32 million in renovations, the facility will undergo a complete “re-imagination” and rebuild that will create a more welcoming and engaging first impression for east-bound travelers on I-70.
The renovations will include a new main building that pays tribute to the Indianapolis Motor Speedway and the state’s rich auto racing history, improved restrooms, a children’s play area, a dog park, walking path, and additional truck parking. INDOT said construction is scheduled to begin this summer on the new welcome center, with the new facility expected to open to the public in 2025.
“Clear Creek Welcome Center is one of the first stops for many visitors to Indiana,” said Smith. “Our hope is that they feel welcomed and excited about their visit from the moment they arrive. The upgraded facility will create a more modern and inviting space with new amenities that showcase Indiana’s hospitality and charm.”