Delaware DOT Launches New Road Safety Campaign

The Delaware Department of Transportation recently launched the “Be DelAWARE” safety campaign to increase awareness of the growing number of motor vehicle crashes and fatalities occurring on Delaware roads, while also encouraging safer multimodal travel as well.

[Above photo by Delaware DOT]

The agency said this campaign includes a webpage dedicated to safety initiatives along with advertising that includes billboards and bus wraps to raise awareness and serve as a reminder to all about the importance of transportation safety.

The Delaware DOT also noted that it developed a “safety pledge” for state residents of all ages to show their support for the initiative and commit to doing their part to make our roads safe for all.

Gov. Carney holding his signed safety pledge. Photo by Delaware DOT.

“We all have a responsibility for safety on our roads, whether we are traveling by car, public transit, on foot, or bike,” said Governor John Carney (D) in a statement. “We all can ‘Be DelAWARE’ and make a meaningful difference in the lives of those around us.”

“[We are] continually working to make our roads safer for all modes of transportation and this campaign is a way to remind and empower everyone that they can do their part in preventing tragedies,” added Nicole Majeski, secretary of the Delaware DOT.

“The national strategy of ‘Toward Zero Deaths’ is our collective goal and we can support that locally through our commitment to the ‘Be DelAWARE’ campaign,” she said.

Delaware DOT noted that it will be holding a safety summit on April 17 in conjunction with the Delaware State Police and the Office of Highway Safety at the Chase Center in Wilmington to discuss ongoing efforts and new initiatives to address crashes and fatalities on Delaware roads.

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